HISTORY

From its beginnings as a humble workshop in the 1960s,
Wong Fong Industries has evolved into one of the leading providers of land transport engineering solutions and systems for various industries, with a presence in Singapore, Malaysia and the PRC.

1964

  • Jimmy Lew, with help from a relative, set up Wong Fong Engineering Works Company (“Engineering Works”), a modest truck equipment servicing workshop along Upper Bukit Timah Road.
  • He was shortly joined by his brother, James Liew, in the business.
Wong Brothers' workshop (1960s)

Wong Brothers’ workshop (1960s)

1970

  • Engineering Works became the exclusive in-house contractor for a leading UK-based multinational corporation for the installation and servicing of its cranes and hydraulic equipment, giving the brothers an opportunity to expand the business into this relatively niche segment.
  • The business relocated its workshop to the premises of the multinational corporation (and maintained its workshop there till 1992).

1988

  • Wong Fong Engineering Works (1988) Pte Ltd (“WFE”) was incorporated.
  • The year marked the entry of WFE into the waste management industry when WFE leased a separate fabrication facility at Tuas Avenue 11 to fabricate open-top container bins and tipper trucks.
  • WFE also started diversifying into the fabrication, servicing and installation of other products such as waste handling products, hookloaders, open-top container bins and compactors.

The 1990s was a time of rapid expansion for WFE when it started specialising in areas like advanced engineering design and manufacturing works for industrial apparatus such as compactors, maintenance vehicles, water tankers, self-loaders, recovery trucks and scissor lifts. WFE also continued to widen its network and establish good relationships with other industry players and international manufacturers..

1994

  • WFE acquired its current premises (approximately 8,600 square metres) as its new headquarters at 79 Joo Koon Circle and consolidated all its then existing operations at this location. By this time, the business annual turnover had grown to in excess of S$23 million, with a staff strength of 100.

1997

  • WFE became the sole distributor for Palfinger brand of cranes, a worldwide leader in truck-mounted crane technology.

1999

  • WFE made its first foray into the military and defence industry when it secured a tender for the design and supply of maintenance vehicles for military use.
  • This development encouraged WFE to establish a dedicated design team to provide specialised engineering solutions for clients in niche industries such as defence solutions, as well as assistive technology and mobility aid.

The 2000s and beyond continued to be an exciting period for WFE as it further strengthened and consolidated its position in the business it carved out in the last four decades.

2004

  • WFE was named one of the top 500 small and medium enterprises in Singapore in the SME 500 award.

2006

  • Together with a business partner, we set up Wong Fong Pte. Ltd. (“WFPL”) to provide installation of truck bodies services and pre-delivery inspections for trucks.

2008

  • In April, in line with its business expansion, WFE acquired a production facility at 16 Tuas Avenue 6 (approximately 5,500 square metres) for the integration of cranes, fabrication and engineering works for military projects, as well as pre-delivery inspection.

2011

  • In April, Wong Fong Academy Pte Ltd (“Wong Fong Academy”) was set up to provide accredited training courses for customers and operators across various industries, and subsequently expanded into providing BizSafe training and other industrial equipment training courses. Wong Fong Academy was the first accredited training provider for the lorry crane operator course appointed and awarded by the Ministry of Manpower of Singapore.

2012

  • In March, we acquired a 65% interest in CE Asia Holdings Pte. Ltd. (“CEAH”), which in turns holds 100% interest in CE Asia Heavy Equipment Pte. Ltd. and its Malaysia-incorporated subsidiary, CE Asia Heavy Equipment Sdn Bhd (collectively, the “CE Asia Group”) to capitalise on the business opportunities in Malaysia and Indonesia and to better facilitate business support for customers in the region. CE Asia Group specialises in manufacturing and trading of products such as cranes, hookloaders and trailers; the sale of used or refurbished equipment and machineries and repair and servicing of hydraulic crane systems.

2013

  • Wong Fong Research and Innovation Centre (“WFRIC”) was established in January to focus on research and development of engineering solutions for the industries it serves.
  • In October, WFRIC successfully launched its tailgate cum door at the China Commercial Vehicles Show in Wuhan, the PRC.
  • WFE was awarded 27th place in the 2013 Enterprise 50 Awards in Singapore.

2014

  • WFRIC Shenzhen Co., Ltd was set up in August to serve customers in the PRC in areas of industrial design and research and development, with the aim of developing engineering solutions for commercialisation in the PRC.
  • WFE was awarded 14th place in the 2014 Enterprise 50 Awards in Singapore.
  • Cementing its position as an industry leader in safety and technical standards, WFE was one of the first companies to be approved by the Singapore Accreditation Council to conduct inspection and certification of hookloaders and open-top container bins.
  • We started enhancement works to our premises at 79 Joo Koon Circle to double our built-up area from approximately 5,634 square metres to 11,879 square metres upon completion.

2016

  • Vanda Electrics Pte. Ltd., in which we hold a 49% interest, was set up in January to commercialise our electric-mobility solutions and electric motor vehicles inventions.

2017

  • Wong Fong Industries Limited has signed a sale and purchase agreement to acquire a 60% stake in a hospitality consultancy and training group, Ascendo International Holdings Pte. Ltd.

BUSINESS

Wong Fong Industries Limited is one of the leading providers of land transport engineering solutions and systems for various industries, headquartered in Singapore with a presence in Malaysia and the PRC. Our business lies in providing customised engineering solutions for a wide range of industries, as well as developing new products and engineering and industrial solutions. Through our academy, we also run accredited training courses for skills improvement in the infrastructure development and manufacturing industries.

Equipment Sales

equiptment-sales

  • Sale and installation of load handling systems and waste management systems
  • Hold dealerships for several leading global brands such as Dhollandia, Palfinger and Pöttinger
  • Range of products and solutions include truck-mounted cranes, tailgates, tippers, self-loaders, hookloaders, portable compactors, and assistive technology and mobility aids

Projects

army

  • Provision of design, customisation, fabrication and integration services
  • Some of our notable projects include customisation of special purpose vehicles and solutions (Defence solutions) and provision of add-on armour solutions for homeland security and defence use (Extreme armour solutions)

Repairs and Servicing

service

  • One of the largest service centres for truck-mounted cranes and hookloaders in Singapore
  • Qualified and experienced servicing team able to efficiently handle our customers’ equipment breakdowns and servicing needs
  • 24-hour standby mobile service team that carries out on-site servicing and inspections

Training

training

  • An Approved Training Organisation by the Singapore Workforce Development Agency to conduct 10 Singapore Workforce Skills Qualification courses
  • Certified by the Singapore Accreditation Council to inspect and certify hookloaders and open-top container bins

Partnering with leading global brands, Wong Fong Engineering provides a comprehensive range of products and services for load handling systems, waste management systems, assistive technology and mobility aids.

The Wong Fong Academy provides accredited training courses targeted at enhancing the knowledge and skills of customers and operators in the infrastructure development and manufacturing industries to minimise risks and raise safety awareness.

Through our subsidiary, the CE Asia Group, our operations in Malaysia specialise in the manufacturing and trading of cranes, hookloaders and trailers, sale of used or refurbished equipment, as well as supporting repairs and servicing works.

STRATEGY

Expand and Diversify Operations and Product Offerings

We intend to expand and diversify our operations and product offerings in our core businesses including the land transport engineering either through our own investments or through potential mergers and acquisitions, joint ventures and/or strategic collaborations with parties who can provide synergistic value to our business. We may implement this expansion and diversification in Singapore, Asia including countries such as Malaysia and Myanmar or elsewhere.

Enhance Service and Production Facilities

We intend to further develop our distribution capability, services and network to penetrate markets such as Singapore, Malaysia and the PRC and leverage on our market position to increase our current market share. In addition, we plan to enhance our service and engineering capacity and capability by possibly expanding existing facilities and/or acquiring or leasing a larger manufacturing premise.

Develop New Products and Services via WFRIC

We aim to broaden our portfolio and range of products and services, and are now exploring the development of new products and services in four (4) key areas – load handling and special purpose vehicles, waste handling, electric-mobility and defence. Our strategy also involves deploying our research and development teams to source for new products and technology in the market, in Singapore and overseas, and explore how we can develop our own new products through innovative design and research. We may also enter into strategic collaboration with industry experts to augment our research and development capabilities.

MANAGEMENT

Jimmy Lew

Executive Chairman

One of the founders who started the business in 1964, Mr Lew has been a director of WFE since its incorporation in 1988 and is also currently our Executive Chairman. Mr Lew has been in the land transport engineering and hydraulic equipment business for more than 50 years and has been instrumental in the growth of the Group’s business and operations over the years. He is responsible for overseeing the overall business development and general management of our Group, and formulating its strategic directions and expansion plans. In recognition of his public service in Singapore, Mr Lew was awarded Pingat Bakti Masyarakat (The Public Service Medal) in 2007. He is also the Vice Chairman of Bukit Panjang Khek Community Guild, Patron of Jurong Green Community Club and Vice Chairman of Hong Kah Secondary School’s Advisory Committee.

James Liew

Deputy Chairman and Managing Director

One of our founders and currently our Deputy Chairman and Managing Director, Mr Liew started out working in Engineering Works, and after its corporatisation, he was appointed as a director of WFE. Mr Liew is responsible for overseeing our Group’s general operations, including the human resources, management and general administration as well as strategic planning for the business expansion of our Group. He has been instrumental in our Group’s growth, leading to the expansion of our business and operations.

Liew Chern Yean

Executive Director and Chief Technial Officer

Mr Liew joined our Group in April 1996 and is currently our Executive Director. He has more than 20 years of experience in the business of load handling systems, waste management systems and other engineering solutions. He oversees and manages our Group’s quality control and assurance functions. He is also our Chief Technical Officer and is responsible for conducting technical trainings for our Group’s customers. Prior to joining our Group, Liew Chern Yean was a design engineer with Hitachi Electronic Devices (Singapore) Pte. Ltd. from December 1994 to February 1996.

He graduated from the Nanyang Technological University with a Bachelor’s Degree in Engineering (Mechanical) in 1994. In 2009, he completed the Safety Manager course organised by the Civil Defence Academy and Ngee Ann Polytechnic. In 2004, he also completed the Lifting Supervisor Safety Course organised by MOM. In 2009, he was appointed as a committee member of the National Crane Safety Task Force of the Workplace Safety and Health Council.

Eric Lew

Executive Director

Mr Lew joined our Group in September 2003 and is currently our Executive Director. He assists our Executive Chairman and our Deputy Chairman and Managing Director in the management of our Group’s overall strategic planning, human resources, research and development and business development functions. He started his career as an audit senior with KPMG LLP where he was involved in several external audit assignments from July 1997 to April 2000. From July 2000 to June 2002, he was a programme executive at TOUCH Community Services and was responsible for planning and managing social services programmes. He serves on the executive committee of the Waste Management and Recycling Association of Singapore.

He obtained a Bachelor’s Degree in Accountancy with a minor in Banking and Finance from the Nanyang Technological University in 1997.

EXECUTIVE OFFICERS

Lew Siew Choo

Supply Chain Management and Information Technology Director

Albert Lee

Sales Director

Ms Lew joined our Group in May 2001 and is currently our Director (Supply Chain Management and Information Technology). She is in charge of managing our Group’s supply chain, including developing and maintaining relationships with our suppliers and vendors and developing and implementing policies and procedures for our Group’s supply chain operations. She also oversees our Group’s administrative and information technology functions.

From February 1997 to April 2001, Ms Lew worked as a Finance and Administrative Executive with T.C.J. Wong Fong (Far East) Pte Ltd. From June 1993 to December 1996, she worked as an estate officer with the Housing Development Board.

She graduated from the National University of Singapore with a Bachelor’s Degree in Business Administration in 1992.

Mr Lee joined our Group in 1988 and is responsible for the sales and marketing activities of our Group including the marketing of our latest products, services and capabilities to our existing and potential customers. Mr Lee joined our Group as a service and work coordinator in December 1988, and subsequently took on various managerial positions, before being promoted to a Sales Director in December 2013. Prior to joining our Group, he was a store service coordinator with George Cohen (Far East) Pte. Ltd. from June 1973 to December 1988 where he was responsible for all administrative and coordination functions at the store and service departments.

Chia Kah Lam

Operations Director

Mr Chia joined our Group in 1979 and is currently our Operations Director. He started his career in Engineering Works in 1979 as a service fitter where he was responsible for, amongst others, performing welding work, conducting fabrication work, and assisting in assembly work. After Engineering Works’ corporatisation, he subsequently took on various positions like a supervisor, a manager, a deputy general manager and a general manager before being promoted to the position of the Operations Director in June 2015. He is primarily responsible for overseeing and managing the operational aspects of the core business of our Group. He also works with our Sales Director in formulating marketing and sale strategies, and conducting marketing activities to promote our Group’s products.

Jack Wong

Group Finance Director

Mr Wong joined our Group in March 2015 and is currently our Group Finance Director where he is responsible for overseeing the financial reporting and accounting matters of our Group. He commenced his career in July 1997 as an audit assistant, and subsequently became a tax manager at PricewaterhouseCoopers LLP. Between February 2005 and July 2006, he was seconded by our Group to Truck Cranes Australia Pty Ltd as a general manager, and from March 2008 to April 2009, he was a director at Truck Cranes Australia Pty Ltd.

From August 2006 to February 2008, he was a general manager and legal representative at Palfinger (Shenzhen) Ltd. From May 2009 to February 2015, he was the managing director of Palfinger Marine Pte. Ltd. and subsequently became the head of service, finance and administrative, where he was part of the management team responsible for developing and growing Palfinger’s marine business in the Asia Pacific region.

Mr Wong obtained a Bachelor’s Degree in Accountancy with a minor in Banking and Finance from the Nanyang Technological University in 1997, and a Master of Applied Law (Corporate/Commercial Law) from the University of Queensland (Australia) in 2009. He is a member of the Association of Chartered Certified Accountants and a Chartered Accountant of the Institute of Singapore Chartered Accountants.